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BlackFriday sets records in Spain

BlackFriday sets records in Spain

From 28 to 30 November, SEUR managed to move more than 700,000 packages, a 33% growth in the number of shipments generated compared to the same weekend the previous year. 

The arrival in Spain of BlackFriday and CyberMonday has led to the early start of the Christmas shopping season and boosted sales, thanks to very aggressive discount policies.

 

Madrid, 2 December 2014.

Although 'BlackFriday' is an American tradition, more and more companies in Spain are embracing "Black Friday" to boost sales and consumption before the Christmas campaign. In fact, this year saw the best results since the first edition in 2011, with not only large retail chains taking part, but also small traders who did not want to miss out on the opportunity of offering attractive discounts to try to close the year with positive figures

SEUR managed to send more than 700,000 packages during the weekend of the 28-30 November, with a 33% increase in shipments compared to the previous year. This data shows that consumers, aware of the savings to be had by shopping during these dates (up to 70%), decide to bring forward their Christmas shopping, increasing consumption in this period. The sectors with the greatest activity were fashion and electronics.

According to the latest data from the Ministry of Employment, in November unemployment fell by 14,688 people, the biggest decline in that month in 19 years. A figure contributed to by numerous companies which, with the aim of undertaking the biggest Christmas campaign in their history, have strengthened all their areas to ensure an efficient and quality service for their customers. SEUR hired more than 1,300 employees to cope this period.

Spanish trade rose sharply with Black Friday, surpassing all expectations, in an attempt to revive consumption ahead of Christmas, marking the official start of the holiday shopping season.

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